Pay per click advertising is an essential element of a successful search engine optimisation strategy because it renders immediate results. However, it takes dedicated time and skills to create and manage your campaigns, which is why you need PPC outsourcing services.
Outsourcing gives you instant access to industry experts to supplement your existing in-house marketing team. In addition, with off-shore operations under your brand, you can effectively attend to client acquisitions, demands and scale your agency.
Not sure if PPC outsourcing is right for you? Then visit our website to learn more or book a free trial to experience the benefits first-hand. Digital Resellers is here to help you grow!
What It Takes To Create Successful PPC Campaigns.
Pay per click advertising allows you to achieve various advances within the online marketplace, including improved visibility, identifying new leads, driving more traffic to your website and increasing your conversion rate. Your business will grow when all of these are achieved simultaneously through your campaigns.
However, PPC has many steps to execute before you start seeing results. So the big question is – can you manage it on your own?
Let’s take a look at what it takes to create successful PPC campaigns:
1. Optimise your website.
Your website is the make or break element of your PPC campaigns. So, before you start, ensure the landing pages of your website are effectively optimised for conversions. The landing page should be connected to the content advertised in your campaign, giving the consumer all the information they need to make a purchase, and website performance, such as page loading speed and navigation, should be fully functional.
2. Select a bidding strategy.
Your bidding strategy will need to be either manual or automated, both of which depend on your budget, experience with PPC, and your specific goals. Manual bidding allows you to set a cap on the cost per click, which is ideal if you have a small budget. On the other hand, automated bidding reduces the amount of time you need to manage the campaign but may cost a little more. Your bidding strategy will influence your visibility, conversations, and traffic.
3. Set a budget.
PPC allows you to retain close control over how much you spend on each campaign, making it a cost-effective marketing solution. Still, it can be easy to overspend when you don’t know how to analyse your campaign performance.
4. Research and select your keywords.
Your keywords are what hold your campaign together. Without them, search engines wouldn’t know when to display your ads. In addition, the correct keyword selection determines the number of views, clicks, traffic and conversions your ad receives, so precise and properly researched keywords are essential. It is also important to include negative keywords to filter out the searches that are not relevant to you.
5. Create an outstanding campaign.
Once you’ve optimised your landing pages, selected a bidding strategy, set a budget and chosen your keywords, it’s time to create your ad. Your ad should be short and to the point but should also be irresistible. So, if your goal is to increase sales, consider a value proposition that makes you stand out from everyone else, piques your prospects’ attention and encourages them to click on your ad. In addition, the content of the ad should be connected to the overall goal of your campaign, whether it be to increase your brand awareness, increase site traffic, or increase sales.
6. Create a compelling CTA.
Without a call to action, the campaign cannot serve its purpose. The CTA informs interested prospects on what to do next. Again, your call to action should be unified with the overall goal of your campaign.
Do You Have The Resources To Manage PPC As A Service?
Now that you know the fundamental steps to creating a successful campaign, you need to ask yourself whether you can manage it as a service for your clients. Do you have the time and skills? If not, there is an effective and economical solution; PPC outsourcing.
PPC outsourcing is ideal for any digital marketing agency that seeks to extend its reach, acquire more clients, and increase its revenue. So, what are you waiting for? Get in touch with Digital Resellers today and start your free trial!