Who doesn’t want good customer engagement as an email marketer? Of course, everyone! But what plays an important role in email marketing is something that everyone should know about. One of the main factors is email list hygiene.
It’s important to keep the metrics of email marketing in check and if you want to have powerful and effective email campaigns, then it’s necessary that you keep your email list clean.
If you want to keep your list clean, then you need to maintain email hygiene best practices as it’s an important strategy in the email marketing world.
What is Email Hygiene?
The term “email hygiene” is mainly used in email marketing, where it means that an email list should be cleaned properly. Moreover, the main focus of email hygiene is to keep only valid and useful mails and remove the ones that are invalid from the list of your addresses and send mails only to your subscribers.
Email hygiene, in other words, means sending messages over mail to interested parties. As the popularity of email marketing is increasing day by day, spam complaints are also increasing with that. It is literally a serious issue, and most such cases where people have lost their money because of mail fraud have been found.
Email list hygiene is also very important to maintain because it will help customers to get access to valuable content. Many of the service providers track people’s mail responses from their inboxes.
You are also required to maintain your reputation as a sender. If you get many unsubscriptions and spam reports, then it could result in a decrease in your reputation and you might not be a good service provider in the eyes of ESPs.
Mail quality should also be kept in mind while sending mail. If your mail quality is not good, your subscribers might not respond to you. Overall, it could also have a negative effect on your brand’s reputation.
The importance of email list hygiene
If you want to get more engagement from your targeted audience, segment your email lists so that each message is sent to only the targeted subscriber and no one else.
You can also maintain and build trust with your target audience by personalizing your emails and sending the relevant content and other recommendations to them.
If you clean your lists of mail on a regular basis, then the chances of returns will also be higher. Now let’s talk about hygiene practices.
Practices for email list hygiene
- You should delete the inactive subscribers from your address list as it’s a very important step in email list cleansing.
- Always try to categories the list of subscribers so that it’s possible for you to know how many people are inactive so that you can send them some special offer emails to get them active again.
- Try to send the best and interesting content possible to keep up the good engagement of the targeted audience. Even if your content is great but the subject of the email is not good and clean, the chances are high that they won’t open up your email. So, keep the subject short and clear.
- Always make sure that you are targeting only the right people so that your emails get sent to the targeted people. Here, segmenting will also play a role.
- Try to use an email address that looks authoritative.
- Personalizing your email ID is also a good idea to keep your mail clean.