You might blame Google or some enigmatic penalty for the failure of SEO strategy. There are abundant reasons that may turn into SEO campaign failure.
Have a glance over the following list:
- You’re using old school tactics
SEO trends keep changing every day as Google and other search engines keep updating their algorithms. So, if you’re wondering why your SEO isn’t working, there are maybe several factors:
- Content Machines
- Long keywords
- Overstuffing of keywords
- Poor links
- Poor Website UX
SEO is a lot beyond just on-site tricks and in-bound links. To draw Google’s attention, your customers must adore your website.
Hence, if your SEO is falling, scrutinize your site dwell time. For say, if your website development company is successful in holding onto the customers for about 10 minutes, Google is likely to rank you a lot higher than you ever expected. And will give you an edge over your competitors.
Follow these super-easy ideas to boost your UX:
- Enhance your site speed
- Optimize your headlines
- You don’t possess analytics and goal tracking installed
If you’re not bothered about setting up website analytics, then why you’re astounded of your SEO campaign getting failed? Analytics and goal tracking systems provide you all the required information you require to decide what’s working and what’s not on your website.
Begin by setting up Google Analytics and Google Search Console. After this being done, ensure that you’re tracking these components in Google Analytics:
- Novel or exceptional visitor conversion
- Incoming traffic sources
- Communications per visit
- Return visitor conversion
- Value per visit
- Exit pages
- Pageviews and much more
- You’re more keyword-oriented
We typically used to load a page about a super-particular long-tail keyword and notice it rank in a fraction of time.
If you’re following this, undoubtedly your SEO is failing or dropping speedily. But time has changed. Today, biggies in the market land up on the top irrespective of how relevant your post is.
If you’ll rely more on long-tail keywords, you’ll be the victim.
So, what can be done?
- Generate excellent content
- Get associated with big market players
- Think about being a great story-teller
- Your target keywords fail to attain search volume
Your keyword search volume cannot be measured precisely- but that doesn’t portray you should not measure it at all! It’s not that SEO strategies are failing. Several campaigns fail because the keywords that are sought by the managers are not searched regularly. To overcome this, ensure that every keyword you’re targeting possess a search volume that is constant concerning to your website goals prior you begin working on your campaign.
- Your link building is not appropriate
Oh! You’re building links. That’s awesome. But in the era of Panda and Penguin, it’s essential to know that you can’t create any old links.
You can avoid these link tactics:
- Link directories
- Footer links
- NoFollow links and others
You cannot predict when your SEO activities will start paying, which indicates that patience is an asset. A professional SEO company in Mumbai can help you tackle all the factors accordingly. Even if you fail to notice the results within the given time-frame, keep following the best practices mentioned above. Very soon, you’ll be rewarded.