Choosing the ideal keywords for your items is an important part of your marketing plan because Amazon buyers tend to have a greater buying intent. Optimizing your organic and sales rankings and listings by bidding on the proper keywords for your items may have a significant impact on your business’s bottom line.
Finding selling tools on amazon for keyword harvesting is the most difficult aspect of the process.
Third-party solutions (such as the ones outlined in the table below) are wonderful, but they don’t provide marketers with the raw data they need to make informed bidding and strategy decisions. As a result, we advise advertisers to rely on Seller Central’s Search Term Report for Sponsored Products as their primary source of keyword research.
While third-party keyword services may certainly provide value to your campaigns, they should only be utilized in conjunction with Sponsored Products data. The following are some of Amazon’s selling tools:
Tools that Amazon uses to sell more products.
Helium10
One of the most effective features of Helium10’s Amazon marketing platform is its suite of keyword ranking tools. A reverse ASIN lookup is included, as is a comprehensive set of keyword search filters and criteria. Misspelled keywords can be used in your campaigns thanks to the misspelt keyword extractor.
Tracker for Amazon.com Inc.’s AMZ
You’ll be able to see your keyword ranks and use that information to improve your listings and increase your revenue using this tool. With the sales tracking spy tool, vendors may view everything from daily sales to overall income to inventory levels and more. It’s common for the most popular search results to be ranked by volume, while the rest of the results are arranged alphabetically.
MerchantWords
Over one billion unique terms have been tracked by MerchantWords since its launch in 2012, making it the most comprehensive collection of Amazon customer search data accessible today. This is actual Amazon customer data, not click-through or Google search patterns. Their Data Science team also develops unique algorithms for sorting through billions of data points to swiftly and reliably discover hidden shopping patterns and chances. APIs for volume sellers and listing consultants allow you to rapidly and easily improve your listings to increase your profits even further!
Sellers of Scientific Knowledge
Currently, this app only displays Amazon buyer keywords. To save you time, just start entering one of these terms in Amazon’s search field, and the auto-complete feature will finish it for you. If a keyword suggestion comes from a number of sources, including Latent Semantic Indexing (LSI), the programme filters it out if it does not turn out to be an Amazon keyword.
There is no numerical value linked with keywords and the service. Thus it might take a long time to produce a final report after sellers delete terms to improve the keyword set. We just heard that Scientific Seller has a separate tool accessible for establishing e-commerce brands and audiences for certain top Amazon (and non-Amazon) vendors.
Datahawk
The Datahawk platform has a wide range of services that help Amazon sellers, but the keyword research tool is remarkable for how it handles term ideas.
In the Keyword Generator, long-tail phrases appear as Suggested Keywords when you enter a seed keyword. This is normal. Using the Datahawk tool, you may create your own custom search keywords by selecting from a list of single phrases relevant to your seed keyword. Keyword Tracker will compute the new keyword’s median price, reviews, ratings, and competitiveness score based on these new terms.
Google AdWords Keyword Research Tool
Search intent cannot be deduced from keyword data provided by Google Keyword Planner, a free service. Google (search engine) queries, which are likely to be distinct from Amazon content, are mixed to provide an approximation of Amazon content (e-commerce only).