We have listed some WhatsApp marketing campaign fundamentals to get you started on the right foot. So, let’s get started.
Respect the User Experience
With great power comes great responsibility; while it appears like a no-brainer to go all out with promotional material because of WhatsApp’s enormous marketing potential, we advise caution.
Although WhatsApp has a hyper-personalized and direct marketing channel at its core, it is essentially a personal messaging software. Your marketing content should not be too promotional, so your company is not seen as pushy or invasive. It could undermine your efforts to develop good consumer relationships.
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Follow the WhatsApp Template Guidelines
To ensure that your WhatsApp marketing messages are delivered correctly, you must adhere to the Meta template standards. They contain instructions on how to format text, link to websites, which products should be featured, and what language should be used.
The guidelines are designed to make the most out of the user experience. It is a chance for marketers to take advantage of it as a marketing channel, requiring their attention.
Offer Value and Convenience
Instead of launching one campaign after another, you should aim to provide value and convenience in your WhatsApp marketing.
Although WhatsApp marketing is fantastic, it is not meant to be a substitute for other marketing methods. Instead, it should complement your current email-marketing plan and any other platforms you use.
The benefits of marketing on WhatsApp include its simplicity and accessibility for customers. It is also a popular choice for sending delivery updates, order confirmations, passes, event reminders, and billings.
Have you ever gone to a ticket counter or the entrance of an event looking for a confirmation number or e-ticket in your inbox?
Would it not be great to discover what you are searching for in a WhatsApp message sent to you before it is time? So find what you are searching for in a timely WhatsApp message instead of rifling through a messy email inbox.
Create Content for WhatsApp Marketing
The process of creating a WhatsApp marketing campaign is neither complicated nor difficult. Many email marketing’s best practices may be applied to WhatsApp marketing.
You may use WhatsApp as an independent marketing channel, working in conjunction with but not replacing material from your other channels.
In WhatsApp marketing, this entails taking the time to properly format photos, write content, and modify CTAs to produce successful campaigns. Copying and pasting material from an email newsletter will not result in desirable outcomes. WhatsApp may reject it.
WhatsApp Marketing Examples
Now we will look at some fantastic WhatsApp marketing examples to get you started:
· KLM
The Netherlands’ national airline is KLM – Royal Dutch Airlines. They employ WhatsApp marketing in several ways:
Hello, thank you for booking! We look forward to welcoming you aboard soon. Here are your travel instructions:
The airline provides passengers with a shortened version of their booking confirmation in this manner. However, keep in mind that most passengers do not print their confirmation information any longer, so KLM simplifies access to their booking details at the airport with this WhatsApp message.
Gate C05 is where your flight AF1141 departs for Paris. Have a pleasant flight.
KLM strikes again with this straightforward and informative message. Around the time that travelers reach the airport, sending them their gate number instead of waiting for it to be displayed on the monitors saves them time.
· Adidas
Our second example is from Adidas, that does a spectacular job illustrating the limitless marketing possibilities of WhatsApp! The brand launched the campaign with this tweet on Twitter:
Have you had a family member or a friend let you down? WhatsApp PRED to 07440 081 752 now, and we will send you one of London’s finest ballers in their place.
Adidas said it would send out substitute players for local soccer teams in London whose teammates had to cancel at the last minute. ⚽ All you had to do was send them a message on WhatsApp.
Organizing local interactive campaigns such as this one can significantly affect your brand image and customer retention. 📈
This approach can also be used to market a new product or service, collaborate with to deliver targeted messages about the new item, or launch an entirely new kind of campaign.
Final Thoughts
Making content specifically for WhatsApp can help you accomplish all of the best practices we discussed. 🙅. Finally, upgrade your home security by choosing the country’s best security provider. Call on the ADT phone number for more details.